Friday, 3 May 2013

Lecture: Distribution

The lecture today informed us of the many way in which we could distribute our zines and many of these way were online.

We were talked through companies such as Footprint Workers Co-operative and Cafe Royal who buy your zines off you and then sell them on after that. Once you have sold your zines to them you don't often see them after that.
Footprint Workers' Co-operative
Cafe Royal

Other ways of selling our zines were also discussed, again using online methods. These were online shops such as Etsy and Big Cartel. For these sites a paypal account is needed and all you need to do is list the items you want to sell. I think this is a brilliant idea as it has the potential to sell your zines worldwide. However, in the Unit X context, our zine will not require this as we are only making 15 and only one issue. For those who make them and have a blog, this would be a brilliant and easy way to sell more and get more hype around your zine.


Etsy


Big Cartel
Additionally, as everything becomes more technologically advanced it is a good idea to be online. Using this such as social media to promote your zine increases your audience and allows more people to see and read and maybe even buy your zine. Sites such as Cargo Collective allow you to network with other and widen your audience through more exposure.
Cargo Collective
More people also have blogs, so as well as having the shops online, it seems only logical to be able to have an online version of your zine. This is where websites such as Blurb.co.uk and Issu.com come into play. They allow people to read your zine online, it just needs to be pdf file. This wouldn't be very effective for our zine as it would make it less interactive and would remove the handmade element we are striving to achieve.

Issue.com

Blurb.co.uk

One method not discussed in the lecture was simply donating to places such as the Salford Zine Library. This is easy, free and allows people to finger through the zine and relly get a feel for it. 


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